Our mission is to make everything we wear more meaningful, sustainable, and an authentic reflection of who we are.

Humans have been wearing apparel to express ourselves for thousands of years; over 5x longer than we’ve had dogs, 10x longer than we’ve been farming, and 20x longer than we have lived in civilizations. Apparel is fundamentally human; it is an extension of who we are.

We believe companies that design, manufacture, and sell clothing are fulfilling one of our fundamental needs. We also believe people who buy clothing want to express themselves as individuals, whether that is through design, quality, or a connection to their values and identity.

Through technology we are enabling

• Manufacturers to create better quality, more sustainable clothing for less
• Brands to develop personal relationships with customers
• Consumers to understand and care for their apparel